Setting trends with fermented beverages

Munich, September 16, 2013. Fermented products are in high demand right now – everything from classic malt beverages to new fruit based products. Thanks to WILD Flavors and Specialty Ingredients’ patent pending fermentation technology, visitors at drinktec 2013 can look forward not only to the company's traditional concepts but to numerous interesting innovations as well.
WILD Flavors and Specialty Ingredients also presents ideas for the trend beverage Fassbrause.

WILD Flavors and Specialty Ingredients is one of the world's leading suppliers of compounds for fermented beverages. These trend setting products have made their way into multiple categories in recent years: fermentation processes can be used to make classic soft drinks as well as less sweet thirst quenchers. Adult consumers in particular enjoy fermented drinks based on malt and fruit with a special flavor profile.

A new and unique process
The new fermentation technology which WILD Flavors and Specialty Ingredients is currently having patented offers countless advantages for beverage manufacturers. For example, these fermented compounds can be used for halal products, since no alcohol develops during production. This opens up options for innovative concepts customized to different target groups and markets. Another distinct advantage is that the technology can be used both for processing malt extracts and fruit concentrates. This makes it possible to create innovative kinds such as fermented grape with an authentic flavor profile. WILD Flavors and Specialty Ingredients ingredients are the basis for a number of beverage applications. Manufacturers can use them to reach out to a larger target group and new consumers.

Fassbrausen as an anchor for growth
Nowadays, Fassbrausen are available in different flavors. The traditional kinds with lemon, orange and elderberry are still extremely popular, but new flavors give people multi-faceted taste sensations and create impetus for further growth on the market. New examples on German supermarket shelves include Fassbrausen with a hint of passion fruit or apple. WILD Flavors and Specialty Ingredients has the right compounds and ingredients in its portfolio for every product idea.

These products offer many solid approaches to expanding the target group, which in turn creates greater sales potential and establishes another anchor for growth in the face of increasing competition. These tart and fruity concepts appeal to consumers who follow trends and would like something other than classic citrus sodas. However, Fassbrause is also a welcome alternative for adult consumers who find regular soft drinks too sweet. Athletes, those who have to drive, and health conscious consumers as well as anyone who wants a non-alcoholic alternative appreciate having a “brewed citrus soda” to choose from.

Malted drinks, with and without fruit
Overall, non-alcoholic malt based drinks are continuing their steady growth. The products marketed in Europe tend to be very different from those in the Middle East, where there is demand for much sweeter flavors with a well defined malt note. WILD Flavors and Specialty Ingredients emphasizes malt's healthy image during the concept development phase by combining it with other natural ingredients. The great taste expert has a broad selection of natural fruit flavors in its portfolio which create a harmonious blend when combined with malt. Different product options can also be generated with varying amounts of malt. Some of WILD Flavors and Specialty Ingredients’ newly developed concepts blend it with fruit juice such as pineapple.

WILD Flavors and Specialty Ingredients’ portfolio has the right compounds and ingredients for every beverage concept – from a touch of malt to a high malt content, from pure to flavored. These products highlight the malt trend and combine its tangy note with fruity flavors such as pink grapefruit, both as a flavoring and as a juice.

Cloudy drinks for pure success
On the market of beer mix drinks, there is no end to the kinds of products available, and the boundaries between alcoholic and non-alcoholic beverages are becoming more and more fluid. The portfolio includes drinks based on different kinds of beers: regular or non-alcoholic, flavored or with added juice. Blends of beer and fruit have become a well established product range and an important anchor for sales on the market. At drinktec, WILD Flavors and Specialty Ingredients is presenting its cloudy products with a juice content, and it will share interesting citrus products such as pink grapefruit and green apple with lime or a cocktail option inspired by this summer's European trend drink: elderberry blossom and mint.


WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860


Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Ronellenfitsch
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 32
Fax: +49 621 96 36 00 50

Caption: Be it in the flavor lemon, elderberry or pink grapefruit – Fassbrausen are in high demand among consumers.
Source: WILD Flavors and Specialty Ingredients (may be reprinted for free if source is cited)