New EU guideline:

WILD Flavors and Specialty Ingredients is perfectly positioned concerning coloring foodstuffs

Zug (Suisse), Heidelberg-Eppelheim, December 13, 2013. The commission of the European Union has passed a new guideline for the classification of coloring foodstuffs. It provides more clarity and transparency for manufacturers as well as consumers. WILD Flavors and Specialty Ingredients is prepared for the recommendations of the EU Guidance Notes.

EU regulations that have been in effect to date did not always precisely define coloring foodstuffs. The new Guidance Notes of the European commission will remove ambiguity with regard to classification in the future. The Guidance will begin January 1, 2014 and until November 29, 2015, all products containing coloring foodstuffs shall comply with the recommendations.

Transparency for everyone involved
“The guidelines show substantial progress – not only for consumers who wish for transparency and natural foods, but also for manufacturers of foods and beverages,” says Silke Ortmann, Product Manager, Colors, at WILD Flavors and Specialty Ingredients. “Hence different legal concepts with regard to coloring foodstuffs can be avoided in the various member states in future.”

The Guidance Notes serve as an addition to already existing regulations in Europe and ensures legal certainty in the distinction between coloring foodstuffs and food color additives. Therefore, a working group of the European commission defined simple and practical, but partially new criteria. These include principles concerning raw materials, production processes, and product safety. Newly added criteria includes the factor of enrichment and its calculation.

WILD Flavors and Specialty Ingredients: expert for coloring foodstuffs
“The new guideline of the European commission creates more clarity and consistency. WILD Flavors and Specialty Ingredients will be actively participating in establishing the Annex III of the Guidance Notes. As one of the leading manufacturers of natural ingredients, WILD Flavors and Specialty Ingredients is already perfectly prepared to advise customers concerning the application of coloring foodstuffs,” explains Silke Ortmann.

The Coloring Foodstuff from Nature™-Range from WILD Flavors and Specialty Ingredients contains a broad selection of coloring foodstuffs that cover the spectrum from purple, red and orange through yellow, green and blue. WILD Flavors and Specialty Ingredients uses extracts and concentrates from natural sources such as vegetables, plants or fruit.

The company is constantly working on further developing coloring foodstuffs from highly diverse raw materials. Coloring foodstuffs will be declared with their specific name, a declaration of the E number does not take place in contrast to food color additives. This way, the clean label products correspond with the wish of consumers for natural foods.

About WILD Flavors and Specialty Ingredients
WILD Flavors and Specialty Ingredients is headquartered in Zug, Switzerland, and is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. In addition to its main management office in Zug, subsidiaries with major production sites are located in Heidelberg-Eppelheim, Germany (WILD Flavors and Specialty Ingredients) and Erlanger, Kentucky, USA (WILD Flavors and Specialty Ingredients). Thirteen further production sites are situated in Europe, USA, Canada, China, Japan, India and Dubai.


WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860


Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Nicole Kröll
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 39
Fax: +49 621 96 36 00 50