New coloring foodstuffs / micronized color powders

Natural and brilliant: ADM expands its range of colors

Archer Daniels Midland Company (NYSE: ADM), one of the leading suppliers for ingredients, has now added new colors to its product range: firstly, micronized color powders made from coloring foodstuffs; secondly, paprika extract for particularly vibrant shades of orange.

The new micronized color powders from ADM are made up of particles that are much smaller than conventional color pigments. This gives the powders a larger surface – in relative terms – and increases their opacity. As a result, they give foodstuffs a highly intensive and striking coloring.

ADM offers its customers micronized color powders for all common color shades. The new solutions complete the previous range from yellow to red, now also allowing additional colorings in green and blue. The raw materials that the ADM developers use are coloring foodstuffs such as safflower, curcumin, red radish and spirulina. The products are available for instant beverages, chewing gum, powder mixtures, concentrates and confectionery. Despite the small particle size, the colors are by no means nanomaterials.

Paprika for bright orange – without any E numbers
The WILD Rainbow Range, ADM’s range of coloring foodstuffs and natural colors, has also been expanded and now includes paprika as a new coloring foodstuff that can be used for all food applications. It is suitable for all pH values and is heat-stable. In contrast to orange carrot, for example, paprika extract does not change its color and become more yellow when heated, but rather retains its original orange.

Paprika can be used to give a bright orange color to various products, including confectionery, snacks, ice cream, baked goods, breakfast cereals and chewing gum. It is actually an original color rather than the result of mixing two separate colors (red and yellow). Both the micronized color powder and paprika extract can be declared as ingredients with no E numbers, which means that they are suitable for clean label products.

Learn more about these ingredients and solutions at

About ADM
For more than a century, the people of Archer Daniels Midland Company (NYSE: ADM) have transformed crops into products that serve the vital needs of a growing world. Today, we’re one of the world’s largest agricultural processors and food ingredient providers, with approximately 40,000 employees serving customers in hundreds of countries. With a global value chain that includes approximately 450 crop procurement locations, more than 330 food and feed ingredient manufacturing facilities, 62 innovation centers and the world’s premier crop transportation network, we connect the harvest to the home, making products for food, animal feed, industrial and energy uses. Learn more at

Archer Daniels Midland Company (NYSE: ADM)
WFSI - ADM Nutrition

Media Relations

Publik. Agentur für Kommunikation GmbH
Ulrike Martin
Rheinuferstr. 9
D-67061 Ludwigshafen
+49 621 96 36 00 43
+49 621 96 36 00 743