Flavor trends from around the world

Munich, September 16, 2013. From the Americas to Asia to Europe, WILD Flavors and Specialty Ingredients knows its way around the globe when it comes to international and local flavor preferences. At drinktec, the company will present its newest compositions, such as products customized for the Middle East and Africa as well as drinks inspired by Brazil.

People around the world are as different as can be, and so are their preferences when it comes to flavors. WILD Flavors and Specialty Ingredients is present on every continent, so it is extraordinarily knowledgeable about consumer preferences and needs. Market research helps WILD Flavors and Specialty Ingredients employees identify new trends early on and apply this information to product development so it can create concepts which are a perfect match for local or regional tastes. The key difference is locally “fine tuning” flavors and other ingredients – even in products which are distributed globally.

Brazil: exotic and refreshing
The Brazilian beverage market offers a great deal of potential. According to current market data, annual growth rates of 3-5% can be anticipated. This increase is forecast for newer segments such as energy drinks as well as for the classic soft drinks market, which is now the world's third largest.

With its recent acquisition of a share in the Brazilian company Amazon Flavors, WILD Flavors and Specialty Ingredients has dramatically expanded its expertise on this growth market. Amazon Flavors is a leading manufacturer of flavorings, extracts, emulsions and beverage compounds in Brazil.

Traditional favorites in the South American country include flavors and extracts of refreshing mint, the guarana plant, the acaí berry and maté. But such tastes are not only popular in Brazil: they are becoming more and more trendy in many regions around the world. At drinktec, the great taste expert will be presenting soft drinks with natural citrus-mint flavors of peppermint and spearmint as well as juice. It will also show a concept with citrus-ginger and citrus juice along with products featuring natural guarana, maté and acaí extract, which have an authentically fresh and fruity flavor. Manufacturers can use these solutions in soft drinks, juices and energy drinks and win over consumers with innovative concepts.

A glance to the Middle East and Africa
In the countries of the Middle East and Africa, consumers enjoy beverages with a well defined malt flavor, no matter whether the drink is pure or flavored. New developments blend malt and juice, and WILD Flavors and Specialty Ingredients offers a wide ranging portfolio of flavors which are a perfect match for the tart malt note. In addition, consumers prefer fruity sweet beverages. One WILD Flavors and Specialty Ingredients innovation which responds to this trend is “Mouthfeel Drinks,” beverages which create a rich sensation in the mouth. A combination of fruit and creamy dessert flavors provides a unique taste sensation: popular fruit flavors are rounded off with a top note from the field of confectionary, such as orange-peach with ice cream flavor. The “Delicious Duo” with 10% juice is an outstanding and innovative alternative to existing products on the market.


WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Ronellenfitsch
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 32
Fax: +49 621 96 36 00 50
E-Mail: c.ronellenfitsch@agentur-publik.de
Website: www.agentur-publik.de

Caption: WILD Flavors and Specialty Ingredients’ “Delicious Duo” products are fruity and have a rich mouthfeel. Malt beverages are a long-time favorite, especially in the Middle East and in Africa.
Source: WILD/Fotolia (may be reprinted for free if source is cited)