WILD Flavors and Specialty Ingredients

Energy drinks, tea, beer mix and malted beverages are growing


Energy drinks with juice, premium teas and fermented beverages are becoming increasingly popular with consumers. Manufacturers meet the growing trend with WILD Flavors and Specialty Ingredients’ innovative ideas and grow business in these categories.


WILD Flavors and Specialty Ingredients understands current consumer preferences and market requirements, and is presenting trendsetting concepts for energy drinks, tea beverages, beer mix drinks and products containing malt at Anuga. WILD Flavors and Specialty Ingredients’ customers will be able to revitalize the market of these growth categories and appeal to new target groups.


Innovations with energy drinks

Energy drinks are particularly popular with consumers. According to forecasts from Canadean, this segment will grow 11.3 percent in 2013, making it the fastest growing segment within the non-alcoholic soft drinks sector in Europe. WILD Flavors and Specialty Ingredients has been a leader in energy formulations and finished products for many years and continues to add new ideas to its range.


From conventional energy drinks and concepts with natural ingredients to combinations with juice, WILD Flavors and Specialty Ingredients’ extensive portfolio allows the company to offer its customers the perfect solution for each requirement. In addition, WILD Flavors and Specialty Ingredients, as the Great Taste expert, will present a new zero calorie version of energy drinks at Anuga. With a variety of flavors, WILD Flavors and Specialty Ingredients gives its customers the extra momentum to grow in the energy drinks market. There are new, exciting options – from cocktail flavors, such as mojito, to elderflower and mint – along with concepts based on ginger and chili.


WILD Flavors and Specialty Ingredients has also added a functional variant to its portfolio, which contains the three essential amino acids – valine, leucine and isoleucine. These can be beneficial for physical and mental performance.


Tea beverages gaining ground

Ready-to-drink teas are more popular than ever. Canadean is predicting that, in 2013, this category will see year-on-year growth of 5.4 percent in Europe.


WILD Flavors and Specialty Ingredients has many years of experience with tea beverages. Concepts with brewed tea are new to the portfolio, allowing manufacturers to take quality and taste to a new level. Ranging from pure tea beverages to combinations of premium teas, such as Ceylon, Green Tea or White Tea with fruity mango or fresh mint flavors, there are no limits to the varieties and combinations. A further advantage for WILD Flavors and Specialty Ingredients’ customers is that it is possible to declare their products as “brewed tea” and to promote the origin of the types of tea – for instance, Ceylon. WILD Flavors and Specialty Ingredients’ portfolio is rounded out by conventional solutions with tea extracts and tea infusions.


With its “freshly brewed tea” WILD Flavors and Specialty Ingredients is the only supplier in Germany to offer a solution with an even higher quality level than brewed tea. The product is processed within 48 hours and therefore, concentrates on the German market.

Malt with a hint of fruit

WILD Flavors and Specialty Ingredients covers a broad spectrum of malt concepts, including solutions with varying malt content along with pure or flavored products. Combinations of malt with fruit juice, such as malt with pineapple or pink grapefruit, are new products developed by WILD Flavors and Specialty Ingredients. The fruity flavors combine well with the malt taste, in terms of both the flavor and the juice.


Fassbrause popular

Fassbrause is a trendsetting drink and is especially popular in Germany. “Brewed lemonade” is fashionable with consumers – both the fruit flavored version and the version containing a portion of juice. Whether it is lemon, elderberry or maracuja, WILD Flavors and Specialty Ingredients has the suitable flavor systems and ingredients in its portfolio for every product idea. Fassbrausen is a change from conventional lemonades. They are welcome alternatives for anyone who finds the usual soft drinks too sweet and is looking for an alcohol-free thirst quencher.


Trend: Cloudy beer mix drinks

At Anuga, WILD Flavors and Specialty Ingredients is presenting concepts for cloudy beer mix drinks containing fruit as well as new products with citrus, including red grapefruit and green apple-lime. WILD Flavors and Specialty Ingredients also has a cocktail version in its portfolio containing elderflower and mint, which is based on the fashionable drink, “Hugo”. The combination of beer and fruit for beer mix drinks is an engine for growth in the sector. For this range WILD Flavors and Specialty Ingredients has flavored and added juice to different beer based products, both with alcohol and alcohol-free.


Zug (Suisse)/Cologne, October 7, 2013.


WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Phone: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wild.de

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Nicole Kröll
Rheinuferstr. 9 
D-67061 Ludwigshafen
Phone.: +49 621 96 36 00 39
Fax: +49 621 96 36 00 50
E-Mail: n.kroell@agentur-publik.de
Website: www.agentur-publik.de