Djazagro 2015

WILD flavors tailor-made for Africa

Tastes vary from region to region, and the same is true for the soft drink market. In Africa as well as in the Middle East consumers prefer juice drinks with intense colors and flavors, while in Europe people are rather interested in natural products and ingredients. As a result, at this year’s Djazagro 2015 trade fair WILD Flavors and Specialty Ingredients (WILD) has a special focus on its extensive juice drinks portfolio, including concentrates and blends for beverages that feature different amounts of juice.

In Algiers, WILD highlights its broad juice drinks portfolio including fruity still drinks, milk-based products as well as “mouthfeel” drinks, and demonstrates the right solution to help every manufacturer generate additional growth. The beverages are variable in juice content, thus allowing for different product positionings. In addition, the Great Taste expert displays innovative product ideas for carbonated soft drinks, malt beverages as well as for the sector of energy drinks. All concepts have been developed for the taste preferences of African consumers and market demands.

Still drinks: from classic to exceptional
WILD's experts provide manufacturers an insight into the latest regional preferences and into different flavor options including classical fruity variants as well as innovative versions, for example a new combination of strawberry and lime. This blend does not only offer an excellent flavor, it also provides a choice of different approaches to product positioning: from classic soft drinks to seasonal summer drinks. Mango that comes along with dates is another ingenious combination: It satisfies the expectation for well-known and preferred flavors, but still has surprising effects due to novel oriental nuances.

Healthy thirst quenchers with added vitamins are also a main topic. People enjoy the aromatic and fruity taste including a wholesome benefit. One example for an ACE drink is the blend of blood orange, carrot and strawberry.

Interesting fusion categories: Milk & Juice
For the sector still drinks with dairy components, WILD is presenting new Milk & Juice concepts at Djazagro: With a convincing creative taste, e.g. green apple or orange-passionfruit-banana, they bring new momentum to the emerging markets.

A special mouthfeel
Particularly in Africa and the Middle East, mouthfeel beverages are the talk of the town: still drinks with a special something extra which enhances people’s enjoyment are especially popular. In response to this market specification, WILD has created several concepts with varying juice contents featuring popular African flavors, for example orange and mango. The products are available with and without fruit cells.

New growth with WILD product ideas
At Djazagro, WILD also showcases selected product ideas for carbonated soft drinks, among them mainstream versions, but also new concepts, such as citrus-pomelo and aromatic passion fruit. Another highlight are malt drink concepts. For this category, trend-oriented product ideas for flavored and dark as well as fruity variants will be presented. WILD rounds off its portfolio with energy drinks, a global growth category.  

Beverage manufacturers can get comprehensive information on all of WILD’s ingredients and innovative turnkey concepts at the WILD booth throughout the course of the fair from April 20 – 23.

Heidelberg-Eppelheim / Algiers, April 20, 2015.

About ADM
For more than a century, the people of Archer Daniels Midland Company (NYSE: ADM) have transformed crops into products that serve the vital needs of a growing world. Today, we’re one of the world’s largest agricultural processors and food ingredient providers, with more than 33,000 employees serving customers in more than 140 countries. With a global value chain that includes more than 470 crop procurement locations, 285 ingredient manufacturing facilities, 40 innovation centers and the world’s premier crop transportation network, we connect the harvest to the home, making products for food, animal feed, chemical and energy uses. Learn more at

About WILD Flavors
ADM’s WILD Flavors business, with its 2,400 employees, is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. Its 20 production sites are located in Europe, North America, Asia, South America and the Middle East. WILD’s product portfolio includes full flavor and ingredient solutions, fruit juice concentrates and blends, known as flavor systems, fruit preparations as well as other food and beverage ingredients including natural flavors and extracts, mint oils and flavors, colors from natural sources, sweetening systems, seasonings, specialty ingredients, taste modifiers, and fermentation technologies. For more information about WILD and its products, please visit



WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860


Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Ulrike Martin
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 43
Fax: +49 621 96 36 00 50

Caption: At Djazagro, WILD has a special focus on its extensive juice drinks portfolio including still drinks, milk-based products, and “mouthfeel” beverages.
Source: WILD/Fotolia (may be reprinted for free if source is cited)