Creative juice ideas and certified sustainable production
Munich, September 16, 2013. At drinktec, WILD Flavors and Specialty Ingredients is presenting creative products and concepts to help manufacturers develop the right solutions which will bring fresh impetus to the market for juices and beverages with a high juice content. WILD Flavors and Specialty Ingredients customers benefit from the company's global logistics network and its certified products.
Juices have traditionally had to satisfy two consumer trends: they have to offer a healthy added value and have a delicious taste. Nowadays, however, those factors alone are not enough to stimulate demand on European markets which are stagnant, if not declining. In addition to the classic flavors of apple and orange, people now want exotic tastes, innovative concepts and sustainably manufactured products.
The Rainforest Alliance Certified seal of sustainability
WILD Flavors and Specialty Ingredients’ portfolio features brand new products: fruit juice concentrates which bear the certified seal of the international environmental protection institute Rainforest Alliance. WILD Flavors and Specialty Ingredients works with this non-governmental organization, a member of the Sustainable Agriculture Network, via its site in Amsterdam. The Rainforest Alliance Certified quality seal is given to products with raw material that meet specially defined criteria for sustainable farming.
WILD Flavors and Specialty Ingredients currently offers Rainforest Alliance Certified juice concentrates based on orange, pineapple and banana. Manufacturers can leverage this in their marketing, since the internationally recognized certificate is a significant advantage in consumer communications.
Labeling the origin of exotic juices
At drinktec, WILD Flavors and Specialty Ingredients will present its range of delicious juices with a clearly defined origin. Each of the different blends ? Africa, Asia, the Caribbean and the Amazon ? are a composition of well known and popular fruits such as orange and pineapple, along with selected exotic fruits from that continent or region. The fruits featured in each juice are commonly used in the respective area. The point of distinction here is that the fruits' origin can be indicated on the product label.
The African mix highlights the exotic marula fruit and pink guava from South Africa. WILD Flavors and Specialty Ingredients’ Asian blend contains Alphonso mangoes from India complemented by lychees, tamarind and coconut water. Another highlight of the portfolio is the Caribbean drink with red grapefruit from Cuba and pineapple from Costa Rica. It also includes a tropical mix of fruits from Ecuador and Brazil, such as passion fruit and acerola. Each flavor promises new taste sensations and evokes dreams of faraway lands.
In the nectar sector, WILD Flavors and Specialty Ingredients offers a range with appealing and visually striking colors. These new products are blue, dark-bluish black and pink – and guaranteed to turn heads! The colors of the “Nectar Color Range” indicate the flavor of the fruits used in each beverage. The blue flavor contains for instance fruit juice concentrates from plums, blueberries and red grapes. The dark kind is nearly black and is made of concentrates of blackberries and blackcurrant. The third nectar compound is pink and based on raspberry, cherry and pomegranate.
Functionality that creates added value
The healthy image of juices can be effectively emphasized by integrating functional ingredients – an added value which generally allows for a better price point as well. At drinktec, WILD Flavors and Specialty Ingredients is presenting two new functional beverages with a high juice content, and both are made of not from concentrate (NFC) pure juice. The red multifruit flavor contains passion fruit, red currant, red grapes and magnesium, while yellow multifruit features a blend of twelve different fruits and several vitamins, including Provitamin A, Vitamin C and a Vitamin B complex.
WILD Flavors and Specialty Ingredients
Publik. Agentur für Kommunikation GmbH
Caption: New additions to WILD Flavors and Specialty Ingredients’ portfolio: juices with the Rainforest Alliance certificate, red and yellow multifruit flavors, and an exotic range.
Source: WILD/Fotolia (may be reprinted for free if source is cited)