ADM with its WILD unit at Gulfood 2015:
Combining taste and innovation
At this year’s Gulfood Manufacturing 2015 in Dubai, ADM’s business unit WILD Flavors & Specialty Ingredients (WILD) will showcase trend-oriented solutions based on natural ingredients adapted to specific market requirements. The broad portfolio for the trade fair includes innovative concepts for carbonated soft drinks, functional still drinks, malt beverages, new energy drink concepts as well as tropical flavors for the food and beverage industry. Colors from natural sources and coloring foodstuffs complete the company’s exhibition range.
Since one year, WILD is part of ADM, one of the world’s largest agricultural processors and food ingredient providers. Thanks to the synergies created due to the fusion of the competencies of both ADM and WILD, the new business unit is able to offer its customers even more products that contribute to a healthy and sustainable lifestyle. The excellent know how in processing natural ingredients and the effective infrastructure of a global company are complementing each other ideally and offer a bright future to both WILD and its customers. At Gulfood Manufacturing, visitors of the stand can get an idea of the new products for food and beverages. The wide range of developments includes concepts that contribute to a low calorie intake and have functional characteristics as well.
New growth for carbonates and still drinks
For carbonated soft drinks and still drinks, WILD has created market-driven concepts to give manufacturers the option of setting new impulses in these highly competitive segments. WILD has been ever since a specialist concerning the latest flavor trends and product formulations, and is focusing on tasty solutions for beverages. The attention at the trade show in Dubai also lies on calorie-reduced options for carbonated soft drinks and still drinks.
Natural malt drinks
Malt beverages are one of the current key trends and are very popular in the Middle East. They are considered as products that contribute to a natural and healthy diet. WILD’s portfolio includes traditional and modern malt drinks – covering flavors form fresh to fruity. WILD is a reliable partner for manufacturers and accompanies them from the first idea to the market launch.
Wide-ranging color portfolio
In Dubai, WILD is also presenting its extensive portfolio of colors from natural sources and coloring foodstuffs. Due to its philosophy the company is well equipped to meet the rising consumer trend towards naturalness and clean label products. The Colors from Nature® range offers a wide assortment of brilliant nuances for foods and beverages and covers shiny yellow, glowing orange, radiant red for beverages as well as green and blue for food. WILD’s new system of nuanced coloring foodstuffs – the Rainbow Range – features concentrates that are a perfect match for food and beverage flavors. It stands for natural color highlights as well as excellent quality in terms of sensory properties and processability.
Tropical flavors for food
Products with tropical flavors are in high demand, not only in beverages, but also in food. Especially mango is a very well appreciated taste. But it is important to respond to this demand with the appropriate flavor profiles to cover different market preferences. WILD is showing a tasteful range out of its tropical flavor portfolio, e.g. for jelly gums or ice cream.
Visit WILD at Gulfood Manufacturing 2015: Sheikh Saeed Hall 3, Stand S3-C42
For more than a century, the people of Archer Daniels Midland Company (NYSE: ADM) have transformed crops into products that serve the vital needs of a growing world. Today, we’re one of the world’s largest agricultural processors and food ingredient providers, with more than 33,000 employees serving customers in more than 140 countries. With a global value chain that includes more than 470 crop procurement locations, 285 ingredient manufacturing facilities, 40 innovation centers and the world’s premier crop transportation network, we connect the harvest to the home, making products for food, animal feed, chemical and energy uses. Learn more at www.adm.com.
About WILD Flavors
ADM’s WILD Flavors business, with its 2,400 employees, is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. Its 20 production sites are located in Europe, North America, Asia, South America and the Middle East. WILD’s product portfolio includes full flavor and ingredient solutions, fruit juice concentrates and blends, known as flavor systems, fruit preparations as well as other food and beverage ingredients including natural flavors and extracts, mint oils and flavors, colors from natural sources, sweetening systems, seasonings, specialty ingredients, taste modifiers, and fermentation technologies. For more information about WILD and its products, please visit www.wildflavors.com.
WILD Flavors and Specialty Ingredients
Publik. Agentur für Kommunikation GmbH
Caption: At Gulfood, WILD is presenting creative ideas for the food and beverage sector that correspond with current market and consumer demands such as naturalness and calorie reduction.
Source: WILD/Fotolia (may be reprinted for free if source is cited)