A wide spectrum of colors for beverages

Munich, September 16, 2013. At drinktec, WILD Flavors and Specialty Ingredients is showing customers its expansive portfolio of colors and coloring foodstuffs. The focus is on colors which are especially popular in beverages, ranging from yellows to oranges all the way to deep reds. A new option in the product range: clear orange colored blends for clean label products, which satisfy an important consumer trend.

Naturally colored beverages are growing in demand: 69% of the new products launched between 2010 and 2012 contained colors from natural sources, according to the market research institute Mintel. WILD Flavors and Specialty Ingredients is an expert in colors. Thanks to their decades of experience in the field of color solutions and applications, the company's employees are specialists when it comes to using colors in beverages. With its Colors from Nature® product range, WILD Flavors and Specialty Ingredients offers manufacturers a wide ranging portfolio of coloring foodstuffs and colors from natural sources.

Clean labels for trendy orange colored beverages
The most popular flavors for beverages include orange as well as other fruits that have a similar color: drinks which taste of orange, mango, a blend of tropical fruits or many other fruit flavors. With its new color compositions, WILD Flavors and Specialty Ingredients offers manufacturers just the right shades of radiant orange. They can be used individually so that the color is an exact reflection of the product's flavor. Since the new orange colored blends are coloring foodstuffs, beverage producers can use them to create clean label products.

The color blends are based on raw materials which contain anthocyanin, such as red radish or purple carrot combined with safflower. The blends can be used in a variety of different beverages – in fruit juice and carbonated soft drinks as well as multivitamin and ACE drinks. Manufacturers can work with WILD Flavors and Specialty Ingredients’ color experts to select the perfect option for their application.

Beverage producers who want to tint their drink orange using a color from natural sources will also find what they are looking for. WILD Flavors and Specialty Ingredients’ portfolio includes options such as natural beta carotene and bell pepper extract as well as blends of different materials which contain anthocyanin.

A trend towards red beverages
Another beverage color in high demand is red. WILD Flavors and Specialty Ingredients offers a broad selection of different color shades, from strawberry to cherry red all the way to darker red tones. They are available both as coloring foodstuffs and as colors from natural sources. These coloring foodstuffs are based on anthocyanins such as purple carrot, elderberry or red radish in flavor optimized quality. WILD Flavors and Specialty Ingredients’ red tones can be used in carbonated soft drinks, cocktails and still drinks with red fruits. The result? Products which appeal to consumers while also satisfying the demand for natural ingredients.

Shades of yellow from nature
Yellow soft drinks are a consumer favorite as well. To create the optimal shade, manufacturers can turn to WILD Flavors and Specialty Ingredients both for colors from natural sources and for coloring foodstuffs. For example, WILD Flavors and Specialty Ingredients uses the leaves of the safflower to obtain a coloring foodstuff which generates a clear, vivid hue. It can basically be used in any beverage application for which yellow would be suitable. The company offers yellow beta carotene as a color from nature.


WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Ronellenfitsch
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 32
Fax: +49 621 96 36 00 50
E-Mail: c.ronellenfitsch@agentur-publik.de
Website: www.agentur-publik.de

Caption: A full spectrum of shades – WILD Flavors and Specialty Ingredients’ Colors from Nature® range.
Source: WILD/Fotolia (may be reprinted for free if source is cited)