Energizing drinks trends in the beverage industry
Ongoing for now about 20 years, the trend towards energy drinks is still unabated.
Besides classical varieties with their characteristic gummy bear taste, new flavors increasingly come to the market. Energy drinks with fruit content or coffee flavor enhance the variety of this innovative segment.
As market forecasts by Canadean of the global development of energy drinks show, the category grows fast and still has a huge growth potential from Africa and the Middle East, to Asia, Australasia and Europe as well as North and Latin America.