Energy drink trends and innovations for manufacturers
Innovations for a booming market
The positive trend of the growth segment energy drinks is driven forward by new flavor combinations. WILD Flavors and Specialty Ingredients offers innovative solutions: from low calorie options for classic energy drinks to variations with exiting new flavors or juice contents.
Consumed more and more as refreshing thirst-quenchers, WILD Flavors and Specialty Ingredients incorporates energy drinks into other segments such as near water or malt drinks. The innovative sour flavor range is inspired from the candy sector.