WILD Flavors and Specialty Ingredients at Gulfood Manufacturing 2014

Natural brilliance for confectionery and beverages

The market for colors of natural origin continues to increase. Markets and Markets forecasts annual double-digit growth rates for the period from 2014 to 2019, both in Europe and around the world. At Gulfood Manufacturing in Dubai, WILD Flavors and Specialty Ingredients is presenting its extensive portfolio of colors from natural sources and coloring foodstuffs. With its assortment the ingredients expert meets the rising consumer trend towards naturalness and clean label products.

WILD auf der SIAL 2014

Color variety made by nature
With Colors from Nature® Range, WILD Flavors and Specialty Ingredients offers a wide selection of brilliant nuances for foods and beverages. It covers shiny yellow, glowing orange, radiant red as well as  green and blue for food. In Dubai, the great taste expert showcases, for example, new shades of yellow for soft drinks and food. Yellow is one of the most favored colors among consumers. WILD Flavors and Specialty Ingredients’ portfolio covers clear bright yellow tints based on safflower or beta carotene from the fungus blakeslea trispora that is marketed as an highly stable emulsion.

What yellow means in colors, is orange with regard to flavors: people around the world love the taste of orange, mango and tropical fruits in foods and drinks. To reflect and boost the flavor of the respective product, WILD Flavors and Specialty Ingredients has augmented its coloring foodstuffs portfolio with clear orange blends in varying shades. They comply with the Clean Label declaration and can be used in a broad range of food and drink applications, such as ice cream, fruit gums, hard caramels and coated tablets as well as still drinks, juiced soft drinks, multivitamin and ACE drinks.

Red is also a very popular color in foods and beverages. WILD Flavors and Specialty Ingredients has expanded the
nuances of red in its palette and is presenting numerous tints from light strawberry to deep purple red at Gulfood Manufacturing. Every hue is available both as
coloring foodstuff and as color from natural sources. The coloring foodstuffs are
based on black carrot, elderberry or red radish and are suitable for carbonated soft drinks and still drinks as well as confectionery products such as hard caramels, fruit gums and coated tablets.

To round out its portfolio, WILD Flavors and Specialty Ingredients is featuring many green and blue nuances that are based on the microalgae spirulina. These shades can be used separately or in conjunction with other coloring foodstuffs. When applied individually, the blue option creates a tint of blueberry or plum, depending on the dosage. Combining it with safflower yields a luminous green which ranges from apple or pear to gooseberry. The coloring foodstuff is ideal for use in numerous food applications, like hard and soft caramels, fruit gums or (coated) tablets.

Prism of shades for confectionery
In Dubai, WILD Flavors and Specialty Ingredients is introducing its compelling Rainbow Range that consists of concentrates and extracts available in all colors of the rainbow. All of the shades are coloring foodstuffs and fulfill the growing consumer demand for clean-label products with natural ingredients. The new Rainbow Range is the result of intense research and significant investment in innovative production technologies to develop particularly vivid natural shades for application in the confectionery industry. The colors cover all hues from yellow, orange, red, green and blue to purple and are especially suited for fruit gums, coated tablets, and soft and hard caramels. Due to  the exceptional brilliance and intensity the nuances of the Rainbow Range can accentuate the many different flavors of the confectionery products.

Desired alternatives
With both ranges, WILD Flavors and Specialty Ingredients provides carmine replacers that are strongly demanded. Especially the blends of orange and red shades enable manufacturers to offer options that are clean label, kosher and halal conform – a circumstance that is of great importance in the Middle East. All along WILD Flavors and Specialty Ingredients worked intensively on new solutions to supply carmine and aluminium-free products. The Colors from Nature® and Rainbow Range perform both aspects and ensure competitive advantages.



WILD Flavors and Specialty Ingredients Middle East FZE
P.O.Box 26 10 60
Jebel Ali, Dubai
United Arab Emirates
Tel.: +971 4 886 16 18
Fax: +971 4 886 16 19
E-Mail: milind.lobo@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Katja Wegerich
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 42
Fax: +49 621 96 36 00 50
E-Mail: k.wegerich@agentur-publik.de
Website: www.agentur-publik.de

Bildunterschrift: Natural colors: with its Rainbow Range, WILD Flavors and Specialty Ingredients offers a prism of intense shades made of coloring foodstuffs.
Bildquelle: WILD/Fotolia(Abdruck honorarfrei bei Nennung der Quelle)