WILD Flavors and Specialty Ingredients at Gulfood Manufacturing 2014

Great-tasting innovations for carbonates and malt drinks

Non-alcoholic beverages are popular favorites and highly consumed in the Middle East. At this year’s Gulfood Manufacturing, WILD Flavors and Specialty Ingredients gives manufacturers further good reasons for new products. The portfolio at the trade fair contains various new trend concepts and ingredients for carbonates and malt drinks.

WILD auf der SIAL 2014Carbonated soft drinks (CSD) make up the largest volume segment in the Middle East. The market research institute Canadean predicts that the sector is making major strides forward in the Middle East and Africa in 2014: in these growth markets, CSD comprise a sales volume of 31.3 billion liters, yielding a growth rate of 6% versus 2013.

Growth options and innovations for beverages
In Dubai, WILD Flavors and Specialty Ingredients is showcasing its broad portfolio for non-alcoholic drinks, ranging from classical favorites and premium varieties with juice up to calorie-reduced products. Regional options for carbonated soft drinks and creative concepts for malt drinks complement the portfolio. WILD Flavors and Specialty Ingredients has been ever since focusing on creating great-tasting solutions for beverages and is a specialist concerning the latest flavor trends and product formulations. With innovative ideas, WILD Flavors and Specialty Ingredients offers its customers new possibilities for growth in this segment.

CSD: creative products with excellent flavors
At the trade fair, the Great Taste Expert is presenting concepts for carbonated soft drinks which focus on intensive flavors to fulfil regional and local preferences. With oriental concepts such as CSD with a combination of pomegranate and rose, WILD Flavors and Specialty Ingredients offers an innovation suited to the taste preferences of the Middle East. These products are entirely adapted to the regional sweetening level. WILD Flavors and Specialty Ingredients has also created sparkling premium solutions with 20 percent juice that feature well-known and loved Middle Eastern fruit favorites, like an oriental mix of popular date and pomegranate.

Low-calorie products for a healthy diet
Consumers are more and more focusing on foods with a low calorie count which contribute to a balanced diet. At Gulfood Manufacturing, WILD Flavors and Specialty Ingredients is showing beverage concepts that satisfy this demand, such as products sweetened with Sunwin SteviaTM, an alternative from natural sources that is sugar- and thus calorie-reduced. This sweetening option can also be used in numerous applications such as still drinks, non-alcoholic soft drinks or nectars.

Integral customer approach
There are hardly any limits concerning different formulations: the products can be completely adapted to regional specifications. WILD Flavors and Specialty Ingredients caters to individual favorites of consumers at various levels of product conception. The portfolio allows customers to create carbonated soft drinks with a lower or higher juice content. Concerning great taste, WILD Flavors and Specialty Ingredients has an interesting solution in its portfolio that combines regional highlights: a soft drink with a blend of citrus and mint harmoniously unites fruit and freshness. With its broad portfolio of natural colors and coloring foodstuffs, manufacturers can offer unique products that are in line with the current trends on the market.

Malt drinks: well-established favorites
The sector of malt drinks is as popular as ever in the Middle East. Their tart flavor appeals to the taste of many adults, and in this region, these beverages are a popular non-alcoholic alternative and are already established. Consumers in the Middle East focus on the natural and healthy image of malt. They are looking for products with an intensive malt note. With WILD Flavors and Specialty Ingredients’ concepts and ingredients, manufacturers can participate in this growing segment: the portfolio includes a broad spectrum ranging from plain and dark malt up to fruity flavored malt beverages or innovations with juice, such as fruity apple rounded off with refreshing mint.

Particularly for the Middle Eastern palate, the Ingredients Expert has developed a concept that features an oriental note added to the characteristic malt taste. WILD Flavors and Specialty Ingredients also caters for technological advantages: with its solution, even classical soft drinks manufacturers get the chance to take part in the growing malt drinks market and set new standards. WILD Flavors and Specialty Ingredients’ malt range offers the right compounds and ingredients for every product idea ― for high or low malt contents, plain or flavored.



WILD Flavors and Specialty Ingredients Middle East FZE
P.O.Box 26 10 60
Jebel Ali, Dubai
United Arab Emirates
Tel.: +971 4 886 16 18
Fax: +971 4 886 16 19
E-Mail: milind.lobo@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Katja Wegerich
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 42
Fax: +49 621 96 36 00 50
E-Mail: k.wegerich@agentur-publik.de
Website: www.agentur-publik.de

Bildunterschrift: At Gulfood Manufacturing, WILD Flavors and Specialty Ingredients presents new ideas for carbonated soft drinks.
Bildquelle: WILD Flavors and Specialty Ingredients(Abdruck honorarfrei bei Nennung der Quelle)