Newsroom Content

April 20, 2015
Djazagro 2015 - WILD flavors tailor-made for Africa

Tastes vary from region to region, and the same is true for the soft drink market. In Africa as well as in the Middle East consumers prefer juice drinks with intense colors and flavors, while in Europe people are rather interested in natural products and ingredients. As a result, at this year’s Djazagro 2015 trade fair WILD Flavors and Specialty Ingredients (WILD) has a special focus on its extensive juice drinks portfolio, including concentrates and blends for beverages that feature different amounts of juice.