WILD's N.E.X.T. - New Emerging eXciting Trends™ Team forecasts approaching directions of the marketplace and, more importantly, helps customers with innovative concept ideation. The N.E.X.T.™ Team has recognized the high consumer demand for authentic ethnic flavor profiles for use in a variety of applications.

Ethnic Flavor ProfilesContinual growth has been seen in a variety of Asian markets including Thai, Indian, and Japanese. Flavors from traditional ethnic markets such as Mexican and Italian are becoming more complex, and new flavors from regions and cultures that have yet to be enjoyed by the overall public are also being developed.

Consumers are increasingly adventurous in their food choices, and growth can be anticipated within the Asian market, with increasing demand for Korean, Vietnamese, Bulgogi, Kimchi, Goi Con, and Pho cuisines. The Mediterranean trend includes flavors from across the region, including Greek-, Lebanese-, and Moroccan-based flavors. Whether it's dining in restaurants or making store purchases, foods and beverages across the board are being introduced to multicultural influences.

The consumer desire for bold flavors has been realized and WILD offers a variety of flavors and flavor systems for the ethnic market. WILD can help you in creating a product in this expanding and profitable food and beverage area.