Heart Health
Formulating Successful Products for a Healthy Heart
Better-for-you AND better-tasting concepts creatively demonstrate WILD’s capabilities in Heart Health ingredients. With cardiovascular disease driving interest in not only beneficial but also preventative foods and beverages, WILD’s proprietary line of H.I.T.S. - Health Ingredient Technology & Solutions® - offers competitive application potential.
Along with the many functional ingredients below, WILD also offers the proprietary technology of SaltTrim® to assist in heart health. SaltTrim® leverages WILD’s expertise in flavor creation and modification to fully utilize potassium chloride and deliver reduced sodium products that have a balanced salty flavor profile.
Beta Glucan
Beta Glucan is an anti-inflammatory that may help support healthy cholesterol levels.
Carotenoids
Carotenoids including lycopene, lutein esters, and beta carotene may maintain healthy cholesterol levels by reducing the effects of oxidative stress. Carotenoids may also protect against free radical damage by acting as antioxidants.
Coenzyme Q10
Coenzyme Q10 (Co-Q10) is a very powerful antioxidant. The heart muscle uses Co-Q10 for energy. Co-Q10 helps sustain heart health and blood pressure. Co-Q10 in a product will capture the increasing number of healthconscious consumers.
Fiber
Fiber has been shown to help maintain healthy cholesterol and triglyceride levels and a healthy heart.
Grape Seed Extract
Grapeseed Extract may maintain healthy levels of LDL cholesterol. LDL oxidation can lead to the hardening of arteries and atherosclerosis, making the inhibition of this process extremely desirable.
Phytosterols
Phytosterols have been shown in clinical trials to maintain healthy blood cholesterol levels. Phytosterols facilitate the lowering of serum cholesterol. Certain levels of phytosterols enable the advertisement of an FDA health claim.
Theaflavins – Deflavored
Theaflavins are polyphenols found only in fermented teas, such as black tea. Theaflavins have been shown to sustain healthy blood cholesterol levels in clinical trials.
Omevital™ Omega-3 Fatty Acids from Fish
The long chain Omega-3 FAs from fish, eiosa-pentaenoic acid (EPA) and docosahexaenoic acid (DHA), are the two most important long chain FAs, valued for their contribution to vitality and health. The FDA has issued a qualified health claim for products containing EPA and DHA: “May help reduce the risk of coronary heart disease.”
Resveratrol
Resveratrol is a polyphenol that is found in the skin of red grapes and Japanese knotweed. It has many beneficial health effects, such as maintaining proper immune function, healthy cholesterol levels and a healthy heart.
Polyphenols
Polyphenols may support healthy cholesterol levels. Polyphenols available from WILD are tea polyphenols, apple polyphenols, and olive polyphenols.
Vitamin E
Through WILD's recent agreement with Cognis® Nutrition & Health, natural Vitamin E is now available to customers. Vitamin E scavenges free radicals that cause oxidation of LDL, thereby maintaining proper LDL cholesterol levels.
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