Vegeceuticals™
Through innovative proprietary extraction technology, WILD provides nutraceuticals from vegetables-Vegeceuticals™! Vegeceuticals™ are soluble in a variety of product formulations and allow for new channels and industry opportunities in non-traditional delivery forms of vegetable nutrition. WILD’s Vegeceuticals™ line allows for the capability to capture profits of the ever-growing U.S. functional foods market.
Vegeceuticals™ currently includes two varieties, with more indevelopment. WILD’s orange Vegeceuticals™ extract blend provides beta-carotene from carrot, pumpkin, sweet potato, paprika (from chili peppers) and Reishi mushroom. Red Vegeceuticals™ is an extract blend providing anthocyanins from purple sweet potato, purple maize, purple carrot, beet, rhubarb, tomato, and red cabbage.
Vegeceuticals™ allow for vegetable extract content in a wide variety of applications:
| Enhanced Waters | Carbonated Drinks | Dry Beverage |
| Juices | Snacks | Bakery |
| Nutritional Bars | Functional Drinks | Confections |
| Frozen Desserts | Smoothies | Yogurts |
| Teas | Sauces/ Dressings | |