WILD Answers
"Near Water" Products: What are They?
In many markets, the days of rapid spurts in growth are over for non-alcoholic beverages. However, gratifying increases in turnover can still be achieved if the products are consistent with current trends. And for non-alcoholic beverages, these trends are now moving towards still beverages and functional drinks. "Near Water" or "Aquaceuticals" correspond to both of these trends. Still water has a positive image, it is seen as natural, pure, and good for the health. The same applies for "Near Water" products as they are non-alcoholic and above all, thirst-quenching.
In addition, "Near Water" products offer the advantages of functional drinks. Through their enrichment with fruit juice concentrates, minerals, and vitamins, they provide a clearly recognizable health benefit. Another advantage of these new beverages is their pleasant taste: they are fruity, but not too sweet or heavy.