Trends- What's N.E.X.T.™?
Instead of simply researching market trends, WILD Flavors, Inc. dedicated an entire group to dissect and direct upcoming consumer behaviors, in favor of their clients' products. This N.E.X.T. - New Emerging eXciting Trends™ Team is comprised of WILD employees from all levels of the organization, representing a diverse mix of cultural, socioeconomic and educational backgrounds. The team's mission is to drive and support innovative concept ideation, combining insight from all market developments with industry changes. Not only do they essentially predict "What's NEXT?" but this group appraises the potential success or failure of formulations, packaging, marketing strategies and more.
Not only do consumers seek well-rounded sensory experiences, but also want product-induced experiences to shape around their individual needs. Personality-driven habits facilitate more specific product and brand assortments. Using extensive resources, enlightened research and thorough market analysis, WILD is prepared to inform customers how to meet the challenges these trends present. The N.E.X.T.™ Team offers a competitive advantage to WILD's customers, gaining them trend-awareness and seamless product movement from concept to market.