Consumers are no longer satisfied with simple products; consumers readily seek food and beverages engaging them in a complete sensory, multi-faceted, pleasing experience. Now a mega-trend in the food and beverage marketplace, enhancing the sensory appeal is crucial to product design. WILD Flavors, Inc. discovers which details combine to create an optimal product using experimental research and sensory testing.
Participants are WILD's own market experts and flavor specialists leading to valuable analysis. The efficient, organized, professional system of both consumer and in-house testing educates the R&D and Applications departments and WILD employees throughout. Technical strengths carry WILD's Sensory team to carry out its responsibilities in a creative, timely manner, assuring a quality response to client needs. These technical strengths include:
- Sensory Test Design
- Statistical Analysis
- Questionnaire/ Survey Development
- Children's Testing
- Focus Groups/ Ideation Sessions
- Acceptance and Discrimination Testing
- Technical Writing/ Presentations
Stepping out of their comfort zones requires consumers to be confident in satisfaction level from a product. With distinct flavor profiles and creative solutions, WILD utilizes the strength of its Sensory Department to understand and cater to consumer wants and needs.