Natural Ingredients, Colors, and Flavors
As the shift toward healthy lifestyles drives consumer markets, the demand for natural ingredients has experienced significant growth, and analysts forecast it will continue to increase. Once perceived to be bland, overly expensive, and less superior to typical supermarket goods, natural products are rising in popularity with consumers. As consumers become more skeptical of mass production techniques and food safety issues, they are migrating to natural foods. Seeking optimal nutrition, the number of U.S. natural food and drink consumers has progressively increased each year.
Response to health and wellness concerns disrupts sales patterns of genetically modified (GM) foods. More aware of pesticide use, with fear of potential consequences from digesting GM foods, consumers are moving to natural, unprocessed foods. Where natural foods were once thought to have been bland, superior growing and cultivation techniques are boosting the flavor profiles. Increasingly natural convenience foods are gaining interest and, as a result of consumer curiosity, popularity is increasing also. Brands that were unchallenged are now experiencing pricing pressures as competitors and new brands enter the natural foods market.
As consumers are familiarized with the natural foods market, the demand for product innovations rises. WILD Flavors' wealth of knowledge, raw materials and resources also boost the perception of value for natural products. WILD has been advancing excellence in natural foods far longer than the competition with a foundational dedication to natural flavors and ingredients. Possibilities are endless in trendy, exciting creations. Quality assurance and unprecedented variety in Colors From Nature®, flavors and ingredients distinguish WILD Flavors, Inc. in the healthy, fashionable, growing natural food and beverage arena.
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