Beauty Is More Than Skin Deep
The recent focus on "beauty from within" is providing food and beverage manufacturers with increased opportunities to expand their market and consumer base. By introducing ingredients such as "Inside Beauty" ingredients in food and beverages, health conscious consumers will continue to purchase beauty-from-within type products in increasing numbers.
WILD Flavors, Inc. has a line of H.I.T.S. -- Health Ingredient Technology & Solutions® -- which provides a wide variety of health ingredients and concepts that address the latest health concerns of consumers while continuing to provide great taste.
Contains carrot, pumpkins, sweet potato, paprika (from chili peppers) and Reishi mushroom. Delivers beta-carotene, a source of vitamin A. Essential for vision, fetal development, preventing oxidation of LDL cholesterol, protecting skin for UV light and supporting immunity.
Aloe Vera is known to help maintain skin, hair and nails. Aloe Vera is considered extremely desirable due to its contents, including Vitamins C and E, zinc and other antioxidants.
Coenzyme Q10 (Co-Q10) is known to help support collagen and elastin production, which is why it is seen in many facial creams in the market today. Co-Q10 scavenges free radicals and is essential for sustaining skin health.
D-Biotin (also known as Vitamin H) is a water soluble vitamin that is important in many metabolic reactions. D-Biotin is an essential ingredient to sustain hair, skin and nails.
Flaxseed Oil or Hi-Omega Cranberry
Flaxseed and Cranberry seed oils help maintain skin, hair and nail health. Flaxseed and Cranberry seeds are nature's richest source of alpha-linolenic acid, which is an Omega-3 fatty acid. Alpha-linolenic acid is an essential fatty acid and a necessary component of cell walls and cellular membranes throughout the body.
Lutein is an antioxidant that is extremely beneficial to the human body. Lutein aids in skin and eye health. It alleviates symptoms associated with UV exposure.
Grapeseed Extract helps Vitamin C enter body cells. It is a powerful antioxidant that upholds proper immune function. Grapeseed Extract also helps maintain skin health and proper joint function.
Citrus fruits are typically known for their Vitamin C content, but they also supply bioflavonoids. Bioflavonoids are not required for life, but they may improve health. They are powerful antioxidants and help support skin health. WILD offers naringin and hesperidin bioflavonoids.
Polyphenols are widely known for their antioxidative effects. Polyphenols capture and neutralize free radicals and other pro-oxidants. The most important of the polyphenols, called "catechins", are isolated from green tea. The most powerful catechin is Epigallocatechin Gallate (EGCG). WILD has polyphenols from red, black, green and white tea, apples yerbamate and olives for use in food, beverage and supplement applications.
Vitamins A, C & E
Vitamins A, C and E show antioxidant activity, which reduces oxidative stress in the body by neutralizing free radicals. Antioxidant nutrient content claims can be made with vitamins A, C and E.
Emblica Powder (Indian Gooseberry)
Phyllanthus emblica (Indian Gooseberry) has an ORAC value greater than Acai and Blueberry. This is due to low molecular-weight hydrolysable tannins that make up 60% of its composition. Emblica is a superior antioxidant that aids in supporting cardiovascular health and skin health.
This is a unique blend of antioxidants that is clean-tasting and lightly colored. The blend includes rooibos tea extract, grapeseed extract, white tea extract, and green tea extract. It is standardized to 40% polyphenols and has an ORAC value of approximately 6000 micromoles TE/g. Tea is a very rich source of a specific kind of antioxidant called flavonoids. Flavonoids are very effective free radical scavengers. Flavonoids prevent oxidation, and free radicals and oxidation have been linked to aging; therefore, flavonoids may help counteract the signs of aging.
Acerola Extract - Juice Powder
Acerola is rich in Vitamin C and polyphenols, which have radical scavenging effects. Cosmetology research also shows that Vitamin C has a powerful antioxidant effect for the skin, and acerola has been found in skin care products to combat cellular aging. Acerola also has mineral salts that help hydrate tired and stressed skin.
Lingonberry Extract is standardized for 35% proanthocyanins, 10% anthocyanins, and 10% resveratrol. It is a powerful, natural antioxidant that scavenges the effects of free radicals. Its functionality in skin care applications has been demonstrated in clinical studies. An in vitro study showed that the lingonberry extract inhibits tyrosinase and melanin synthesis, which cause skin browning. A human clinical trial indicated that it improves skin smoothness, helps the skin retain moisture, and decreases wrinkles, skin spots and sensitivity.