Culture
A "Natural" Spirit of Success
While some other ingredient suppliers only now are coming to the realization that consumers desire foods that are healthful, WILD has been satisfying the desire all along. "We are so successful today because we always have been headed in the direction that food processors and consumers are going today: the natural and healthy way. And we are working hard, and continuously, to strengthen our leadership." says Dr. Hans-Peter Wild, Owner of WILD Flavors, Inc.
In 1997, WILD completed a state-of-the-art research, development and production complex near the Greater Cincinnati-Northern Kentucky International Airport to serve as the headquarters for its American operations, WILD Flavors, Inc.
WILD's worldwide capabilities range from flavors to colors; from production of semi-finished ingredient preparations to output of the most sophisticated beverage-packaging equipment in the world; and from globe-spanning searches for new ingredient sources to very focused formulation, production, distribution. It's a company with a history in flavors and colors that has ventured successfully into ingredient and flavor systems with increased research to find unique and exciting technologies. And while dynamic, WILD's business continues to be an extension of the constant values that have built the enterprise from the start: leadership, technology, quality and service.
These assets, attributes and values combine to form a corporate culture that is driven by innovation and technology, expertise, initiative and perseverance, honesty and trust in working together internally as well as with our customers externally. WILD is exemplified in the great people we have working at our company: Winners, Innovators, Leaders and Developers.
Our mission is to continuously control and improve the quality of our products, to bring new natural ingredients to the marketplace and to maintain our technologies at a cutting edge standard. Indeed, food and beverages must also taste great to be successful. Hence, WILD set this goal for all its products (as seen in the logo) WILD, "We Create Great Taste".