Colors from Nature®
Colors are of vital importance to developers of foods and beverages. Colors aid in making foods and beverages more visually appealing and can also stimulate customers to purchase certain products. Colors aid in minimizing variations due to ingredient stability and appearance.
As the trend in the market pushes for more natural, organic, and clean label products, the need for more and more natural ingredients is rising. In accordance with the current market trend, WILD created the Colors from Nature® line of natural colors. WILD's unparalleled access to botanical source materials provides a unique basis for creating and manufacturing Colors from Nature®. WILD -- a member of the International Association of Color Manufacturers (IACM) -- ensures the quality and reliability of every Colors from Nature® product by continually researching and improving the components of their ingredients within a wide array of product applications. Use of natural colors in functional, beverage, food, and crossover applications require a variety of traits, including heat stability, light stability, natural, and organic, in addition to providing a great color. WILD's Colors from Nature® provide the benefits of natural, heat and light stability, as well as appealing color hues.
New to Colors from Nature® is the eagerly anticipated, naturally derived blue. This thrilling new addition to the WILD Colors from Nature® line, fulfills the blue spectrum (including varying degrees of green & purple) that is currently lacking in the world of natural colors. WILD is the first to release an acid stable, natural blue color additive that is idyllic for both the food and beverage industries.
WILD's leading extraction technology continues to ensure product developers the best possible color. WILD's experience in the processing of natural materials and use of cutting-edge technologies enables the creation of products that integrate industry innovations and improve upon trends.
WILD has introduced a new line of color emulsions to its Colors from Nature® portfolio. New patent-pending beta carotene, apo-carotenal and paprika clear emulsions deliver water soluble, acid stable color without opacity. Now products that benefit from being crystal clear, such as fast-growing enhanced waters, can enjoy the eye-catching appeal of added color without being cloudy. Utilizing its strengths in emulsion and color science, WILD has also developed a new paprika cloudy emulsion that delivers exciting, new red-orange shades without imparting a negative taste to the end product. Additionally, WILD offers other cloud color emulsions for beverages based on beta-carotene and apo-carotenal that deliver hues of yellow and orange. A white cloud emulsion is also available for beverages.
Want to know more about which Colors from Nature® can be used in specific applications or about a specific color? Visit our library of Color .pdfs to find out!
Discover which natural colorants from WILD's Colors From Nature® can be substituted for FD&C colors with this easy to use chart.
Learn how the United States defines color additives with a complimentary white paper from WILD color experts.
Read the official press release from WILD on the new Acid Stable, Naturally Derived Blue.
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