Getting Smarter About Brain Health
WILD continues to recognize new and emerging market trends in health and wellness while always providing consumers with great-tasting products. Continuing to expand on health trends, WILD now provides customers with a variety of ingredients focused on brain health and cognative function.
In combination with the rest of WILD’s H.I.T.S.— Health Ingredient Technology & Solutions® ingredients, food and beverage suppliers can advertise healthy ingredients to customers without compromising on taste and flavor.
WILD Flavors, Inc. has a line of H.I.T.S.—Health Ingredient Technology & Solutions®—which provides a wide variety of health ingredients and concepts that address the latest health concerns of consumers while continuing to provide great taste.
Flaxseed Oil or Hi-Omega Cranberry
Alpha-Linolenic Acid (ALA) from Flaxseed and Cranberry seed is a source of Omega-3, Omega-6 and Omega-9 FAs. These fatty acids are essential for the human body. ALA alleviates symptoms associated with Alzheimer’s disease. ALA maintains skin, hair and nail health and supports heart health.
Ginkgo Biloba is best known for its ability to support circulation, memory, and brain function. It is also a powerful antioxidant.
Choline is essential in the manufacturing of important neurotransmitters. Studies have shown choline is necessary for maintaining proper brain function. It supports clarity and good memory. Choline also helps support brain cell membranes and proper nerve cell function.
Coenzyme Q10 (Co-Q10) is a very powerful antioxidant. Co-Q10 supports proper oxygen utilization and nutrient absorption in brain tissue. Co-Q10 has diverse health benefits, such as maintaining heart health, brain health and energy.
5-Hydroxytryptophan is found in the plant Griffonia simplicifolia. It is a naturally produced precursor to the brain chemical serotonin. Low levels of serotonin in the brain are associated with signs of depression.
Studies have shown Gotu Kola considerably sharpens concentration by increasing blood flow to the brain to oxygenate and stimulate cells.
Phosphatidylserine is a phospholipid needed to maintain proper brain cell structure and function. It plays an important role in our neurotransmitter systems, metabolism levels in the brain, and maintaining nerve connections in the brain. Phosphatidylserine may support cognitive and memory functions.
Eleutherococcus (Root Extract)
Eleutherococcus supports good memory and mental function. It helps maintain overall health and well-being.
St. John’s Wort
Studies have shown St. John’s Wort may slow the breakdown of the brain chemical serotonin. Low levels of serotonin in the brain are associated with signs of depression.
Gamma Amino Butryic Acid (GABA)
GABA is an amino acid that is found in the nervous system. Studies have shown it acts as an inhibitory neurotransmitter that prevents the over-firing of nerve cells and promotes calmness. GABA is commonly used to help reduce stress and tension. It is also known to promote mental acuity.
Vinpocetine is a powerful ingredient to maintain brain health. It is derived from vincamine, an alkaloid extracted from a plant in the periwinkle family. Vinpocetine helps to uphold proper circulation and deliver oxygen throughout the body, including the brain. It also helps maintain proper arterial function.
Some studies have shown L-Theanine penetrates the brain and produces significant increases in concentrations of the neurotransmitters serotonin and dopamine. Low levels of both serotonin and dopamine are associated with signs of depression.
L-Tyrosine is a precursor to several important neurotransmitters, while appearing to have a stimulating effect on the brain. L-Tyrosine has been shown to maintain proper brain function—aiding in focus and alertness as well as reducing feelings of stress and fatigue.
Yerba Mate has been shown to maintain proper nerve, muscle and cognitive function. Yerba Mate has been said to stimulate the mind.
Omega-3 Fatty Acids (FAs) from Fish
The long-chain Omega-3 FAs from fish, eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA), are the two most important, valued for their contribution to vitality and health. EPA and DHA have been shown to support proper cognitive and mental development in infants, and may support proper brain function throughout life.