Improving Health and Wellness
Living cells naturally contain a certain level of antioxidant enzymes and chemicals. A diet with supplementary antioxidants is beneficial in reducing oxidative stress. Customers utilizing antioxidant ingredients will gain market share and increase brand equity. WILD continues to recognize new and emerging market trends in health and wellness with WILD's H.I.T.S. -- Health Ingredient Technology & Solutions® -- providing consumers with great-tasting products.
WILD Flavors, Inc. has a line of H.I.T.S.—Health Ingredient Technology & Solutions®—which provides a wide variety of health ingredients and concepts that address the latest health concerns of consumers while continuing to provide great taste.
Flaxseed Oil or Hi-Omega
Flaxseed oils help maintain skin, hair and nail health. Flaxseed is nature’s richest source of alpha-linolenic acid, which is an Omega-3 fatty acid. Alpha-linolenic acid is an essential fatty acid and a necessary component of cell walls and cellular membranes throughout the body.
Coenzyme Q10 (Co-Q10) is a very powerful antioxidant with diverse health benefits. It is essential for body cells, tissues, and organs (including the heart) and is also needed for energy production.
Grapeseed Extract helps Vitamin C enter the body's cells. It is a powerful antioxidant that upholds proper immune function. Grapeseed Extract also helps maintain skin health and proper joint function.
Lycopene is a powerful antioxidant, serving to reduce free radical activity throughout the body and helping to maintain overall well-being.
Lutein is an antioxidant that is extremely beneficial to the human body. Lutein aids in skin and eye health. It alleviates symptoms associated with UV exposure.
Polyphenols are widely known for their antioxidative effects. Polyphenols capture and neutralize free radicals and other pro-oxidants. The most important of the Polyphenols, called “catechins”, are isolated from green tea. The most powerful catechin is Epigallocatechin Gallate (EGCG). WILD has Polyphenols from red, black, green and white tea, apples, yerbamate and olives, available for use in food, beverage and supplement applications.
Sea Buckthorn Extract – Deflavored
Sea Buckthorn fruit has potent antioxidant activity, mainly attributed to its flavonoids and Vitamin C content. In addition, Sea Buckthorn Extract may help maintain proper blood circulation and support heart health.
Soy Isoflavones scavenge reactive oxygen species and may help maintain a healthy, active lifestyle. They also provide optimal nutritional support during menopause.
Vitamins A, C & E
Vitamins A, C and E show antioxidant activity. They all reduce oxidative stress in the body by neutralizing free radicals. Antioxidant nutrient content claims can be made with vitamins A, C and E.
Citrus fruits are typically known for their Vitamin C content, but they also supply bioflavonoids. Bioflavonoids are not required for life, but they may improve health. They are powerful antioxidants and help support skin health. WILD offers naringin and hesperidin bioflavonoids.
Acai Extract – Deflavored
Acai fruit has an abundance of nutrients, ranging from vitamins to phytochemicals. It is a powerful antioxidant that aids in maintaining general well-being and an active lifestyle throughout life. Acai is considered by many to be the most nutritionally dense fruit in the world.
Pomegranate Extract contains Ellagic Acid and has been shown to support cardiovascular and heart health, and maintain proper immune function.
Resveratrol is a polyphenol that is found in the skin of red grapes and Japanese knotweed. It has many beneficial health effects, such as maintaining proper immune function, healthy cholesterol levels and a healthy heart.
Emblica Powder (Indian Gooseberry)
Phyllanthus emblica (Indian Gooseberry) has an ORAC value greater than Acai and Blueberry. This is due to low molecular- weight hydrolysable tannins that make up 60% of its composition. Emblica is a superior antioxidant that aids in supporting cardiovascular health and skin health.
This is a unique blend of antioxidants that is clean-tasting and lightly colored. The blend includes rooibos tea extract, grapeseed extract, white tea extract, and green tea extract. It is standardized to 40% polyphenols and has an ORAC value of approximately 6000 micromoles TE/g. Tea is a rich source of a specific kind of antioxidant called flavonoids. Flavonoids are very effective free radical scavengers that prevent oxidation. WILD’s Antiox Blend may help support immune function and skin health.
Acerola Juice Powder
Acerola is rich in Vitamin C and polyphenols, which have radical scavenging effects. Vitamin C is needed for a healthy immune system. Studies have shown Vitamin C may help the body fight infection and prevent colds. Cosmetology research also shows that Vitamin C has a powerful antioxidant effect for the skin, and acerola has been found in skin care products to combat cellular aging. Acerola also has mineral salts that help hydrate tired and stressed skin.
Lingonberry Extract is standardized for 35% proanthocyanins, 10% anthocyanins, and 10% resveratrol. It is a powerful natural antioxidant that scavenges the effects of free radicals. Clinical studies have shown lingonberry supports skin health.