WILD Unveils Nutraceutical Vegetable Line
Published in Featured Press Releases on Friday, October 28, 2011Vegeceuticals™ Raises Bar on Great Tasting Vegetable Extracts
Erlanger, KY (October 25, 2011) – WILD Flavors, Inc. (WILD) is excited to present their newest innovation: Vegeceuticals™. Through ground-breaking proprietary extraction technology, Vegeceuticals™ delivers the healthy halo of vegetables to a wide range of food and beverages, without having to consume the vegetable itself.
“WILD's Vegeceuticals™ deliver key phytonutrients of vegetables, going above and beyond a typical serving of veggies. Vegeceuticals™ are nutraceuticals from vegetables that are clean tasting and soluble for a variety of food and beverage applications. CAP-e, in vitro testing, takes our Vegeceuticals™ to the next level to demonstrate efficacy” adds Heather Biehl, WILD Manager, H.I.T.S®.
Vegeceuticals™ currently include two varieties: a red and orange blend, both available in liquid and dry form. WILD’s orange Vegeceuticals™ extract blend provides beta-carotene from carrot, pumpkin, sweet potato, paprika (from chili peppers) and Reishi mushroom. Red Vegeceuticals™ is an extract blend providing anthocyanins from purple sweet potato, purple maize, purple carrot, beet, rhubarb, tomato, and red cabbage.
Vegeceuticals™ allow for vegetable extract content in a wide variety of applications:
| Enhanced Waters | Carbonated Drinks | Dry Beverage |
| Juices | Snacks | Bakery |
| Nutritional Bars | Functional Drinks | Confections |
| Frozen Desserts | Smoothies | Yogurts |
| Teas | Sauces/ Dressings |
Vegeceuticals™ is the answer to products targeted to conscious eating and vegetable nutrition. Recent trends show consumer focus towards a healthier lifestyle, and WILD’s Vegeceuticals™ line allows for the capability to capture profits of the ever-growing U.S. functional foods market.
Contact:
| Heather Biehl | Jamie Goodner |
| Manager, H.I.T.S. ® | Senior Scientist |
| 1261 Pacific Avenue | 1261 Pacific Avenue |
| Erlanger, KY 41018 | Erlanger, KY 41018 |
| (859)342-3699 | (859) 283-4064 |
| HBiehl@wildflavors.com | JGoodner@wildflavors.com |
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